Client Overview

MicroVision Optical is a premium eyewear brand offering high-quality eyeglasses through an omnichannel sales model that includes direct-to-consumer eCommerce, Amazon Marketplace, wholesale, and distributor partnerships. As a fast-growing startup, MicroVision faced increasing operational complexity but was committed to scaling efficiently without expanding headcount unnecessarily.

Business Challenge

In 2021, MicroVision Optical engaged Tech Yes! Solutions with a clear objective: scale order volume and revenue significantly—without a corresponding increase in operational overhead.

At the time, the organization was operating solely through a Shopify storefront. With growing sales across multiple channels and a lean internal team, it became apparent that manual order processing, fulfillment coordination, and payment management were no longer sustainable. Leadership recognized the need for a scalable, automated technology foundation but lacked experience with ERP systems and complex integrations.

The Engagement

Tech Yes! Solutions was selected to design and implement a fully automated order-to-cash process that could support MicroVision’s current operations and anticipated growth. The project spanned approximately one month, beginning with a comprehensive analysis of existing workflows and future-state requirements.

For each sales channel—including eCommerce, Amazon Marketplace, wholesale, and distributor partners—Tech Yes! defined a dedicated workflow to ensure all order, fulfillment, and financial activities were properly aligned. The team then architected a centralized ERP-driven solution that interfaced with all systems in real-time.

Custom integrations were developed to:

• Ingest orders from each external sales channel
• Transmit orders to the third-party logistics provider (3PL)
• Receive shipment confirmation and status updates
• Push data back into the ERP, source channel, and customer notification system
• Automatically generate invoices, collect payments, and reconcile discrepancies
• Issue refunds or adjust billing when fulfillment did not match the original order

To support long-term sustainability and reliability, Tech Yes! also delivered a user interface that provided real-time visibility into the integration workflows, error logging, and reconciliation tools. Ongoing support was established to address future edge cases and ensure continued alignment with evolving business needs.

Results

The implementation achieved full automation of the order-to-cash process. As a result, MicroVision Optical was able to increase order volume and revenue by more than 10X without hiring any additional operations personnel. Their two-person operations team remained unchanged even as the complexity and volume of daily transactions grew substantially.

By automating fulfillment coordination, invoicing, and payment collection, Tech Yes! enabled MicroVision to scale efficiently, reduce manual workload, and maintain high service standards across multiple sales channels. The system continues to operate with minimal manual intervention, providing the organization with a stable and scalable operational backbone.

Conclusion

This engagement exemplifies the impact of well-designed automation in a high-growth omnichannel environment. MicroVision Optical’s leadership was able to focus on business development and strategic initiatives rather than day-to-day order management—thanks to a technology foundation that scaled in lockstep with the brand’s ambitions.

Tech Yes! Solutions specializes in helping consumer product companies like MicroVision Optical implement ERP systems and automation infrastructure that eliminate friction, reduce overhead, and enable sustainable growth.

To learn more about how Tech Yes! can support your organization, contact us to schedule a consultation.